Eastern Airlines is a U.S.-based carrier with headquarters in Kansas City and a major base in Miami. With a long history in aviation, they continue to grow their operations across multiple international routes. In today’s competitive market, their success depends on attracting skilled pilots, mechanics, and flight attendants while clearly communicating their culture and the type of flying that sets them apart.
Eastern needed a website that could compete for talent in a crowded aviation market while also telling their story with clarity. The goal was twofold: build a site that attracted and converted pilots, mechanics, and flight attendants, and clearly communicate the airline’s culture and operations. To stand out, they also wanted innovative tools that matched the scale of their brand.
We partnered closely with Eastern through multiple visits to their Kansas City headquarters and Miami base. These visits allowed us to capture authentic photography, interview staff and leadership, and gather the stories that would inform both design and content. The project included:
The new site gave Eastern a clear edge in recruiting, helping them stand out to pilots, mechanics, and flight attendants with a modern, professional experience. Custom 3D interactive aircraft graphics and authentic photography showcased the brand’s culture and operations in a way that felt both innovative and true to the company. Together, the design and content positioned Eastern as a competitive and attractive employer in the aviation industry.
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